Music’s impact extends beyond motivation — it directly influences how long members stay and how often they return. A 2021 International Journal of Exercise Science study found that participants exercising with music reported higher enjoyment levels and greater willingness to repeat the session.

In Malaysian gyms, we’ve seen that dynamic, tempo-synced playlists can help members maintain pace during cardio sessions, while rhythmic basslines in strength zones encourage steady lifting patterns. During peak evening hours, energising pop, EDM, or hip-hop helps create a vibrant atmosphere that keeps the space feeling alive.

Musixmusix works with gym owners to align playlists with workout schedules, class formats, and target demographics — ensuring the right energy at the right time to boost both performance and loyalty.