Chinese New Year (CNY) is one of the most important commercial seasons in Asia, driving sharp increases in shopping, dining, and family outings. It is a period where customer experience plays a critical role in determining footfall, dwell time, and overall spending.
CNY Spending and Consumer Behaviour
Recent Spring Festival reporting shows that China recorded over 500 million domestic trips and more than RMB 670 billion in domestic tourism spending during the holiday period, reflecting the scale of movement and consumption tied to Chinese New Year. Across Southeast Asia, Lunar New Year is similarly recognised as a peak period for retail, food and beverage, and shopping mall traffic, with brands and mall operators planning campaigns weeks in advance.
As CNY shopping shifts from purely transactional purchases to experience-driven outings, malls and cafés increasingly function as social destinations rather than just retail spaces. In this environment, atmosphere becomes a commercial asset.
The Business Impact of Music
Multiple international studies show that background music directly influences customer behaviour. Large-scale retail and food service studies have demonstrated that well-curated in-store music can increase retail revenue by up to 8% and food and beverage spending by more than 5%. Consumer surveys also show that the majority of shoppers notice festive music and report a more enjoyable shopping experience when seasonal music is present.
During high-traffic seasons like CNY, even small improvements in customer comfort and mood can translate into longer dwell times, higher basket values, and increased repeat visits.
Common CNY Music Challenges
Despite its importance, many businesses struggle with festive music execution. Common issues include repetitive playlists that cause fatigue, music styles that do not appeal to younger shoppers, inconsistent volume levels across different zones, and the use of personal streaming services that are not licensed for commercial use. These challenges are amplified in large malls and multi-outlet operations.
MusixMusix: Music Designed for Business Use
MusixMusix is positioned as a commercial music platform built specifically for business environments. Its focus on licensed playback allows malls, cafés, and retailers to provide festive ambience without worrying about copyright or compliance issues. Instead of relying on personal playlists, businesses gain access to structured, business-ready music programming.
The CNY 2026 Playlist: Scale and Variety
For CNY 2026, MusixMusix offers a festive library of over 700 licensed songs covering a wide range of genres. This scale allows businesses to avoid excessive repetition while maintaining a consistent festive atmosphere throughout the day. The multi-genre approach ensures the music appeals to families, younger shoppers, and diverse customer profiles, while supporting different moods across morning, peak, and evening hours.
Supporting Malls, Cafés, and Retailers
In shopping malls, curated CNY playlists help create strong first impressions at entrances, maintain comfortable browsing environments in retail corridors, and support relaxed dining experiences in food and beverage zones. For cafés and restaurants, festive background music enhances comfort and social ambience without overpowering conversation. Retail stores benefit from steady, positive energy that encourages browsing and purchasing.
Turning Festive Atmosphere into Business Value
Music is one of the few experience tools that influences customers continuously, without additional staffing or renovation costs. During CNY, when competition for attention is at its highest, properly curated and licensed music becomes a strategic advantage.
With over 700 CNY 2026 tracks across multiple genres, MusixMusix helps local businesses transform festive sound into a measurable contributor to customer experience, dwell time, and seasonal performance.
One of the featured tracks in the MusixMusix CNY 2026 playlist is “<A Year of Blessings 2026>”, performed by Malaysian local artists Daniel Lee and Lizz Lee, reflecting MusixMusix’ commitment to supporting local creative passion alongside commercial music needs.
Every December, something subtle but powerful happens in shops, cafés, hotels and malls. Customers walk in, hear a familiar festive melody, and instantly feel more relaxed, nostalgic, and willing to browse.
It isn’t just “holiday mood” — research shows festive music genuinely changes how people shop.
Festive Music Makes Shoppers Stay Longer
Multiple studies have found that Christmas or seasonal music can significantly enhance the retail experience:
75% of shoppers say festive music enhances the shopping experience
Source: Mood Media Holiday Music Survey.
42% say they stay longer in stores that play seasonal music
Same Mood Media study
Retailers report higher return intention and improved atmosphere when seasonal playlists fit their brand’s identity
Source: Mood Media
Classic retail research shows slower, softer music can increase dwell time and spending by up to nearly 40%
Source: RetailNext – Music Matters
These findings highlight a simple truth:
When the music feels right, customers naturally stay longer — and spend more.
Studies show that the right music influences customers’ moods and buying behavior.
That’s the power of psychoacoustics.
But when using music commercially, businesses must ensure legal licensing.
Unauthorized playback can lead to copyright violations — even criminal charges.
Musixmusix provides over 100,000 fully licensed songs,
including curated playlists for every theme, occasion, and industry.
With smart features, you can schedule playlists,
insert promotional messages or brand jingles,
and even broadcast your own announcements seamlessly.
Musixmusix — Legal. Logical. Perfectly tuned for your business.
Dalam dunia perniagaan, muzik bukan sekadar bunyi latar —
ia adalah jurujual yang senyap.
Kajian menunjukkan muzik yang sesuai boleh mempengaruhi emosi dan tingkah laku pembeli.
Inilah kuasa psikoakustik.
Namun, memainkan muzik di tempat awam memerlukan lesen yang sah.
Tanpa kebenaran, ia boleh melanggar undang-undang hak cipta dan membawa hukuman jenayah.
musixmusix menawarkan lebih daripada 100,000 lagu berlesen penuh,
termasuk senarai main bertema dan muzik latar untuk pelbagai jenis perniagaan.
Dengan fungsi pintar, anda boleh menetapkan senarai main,
menyelitkan pengumuman promosi,
dan memainkan muzik jenama anda sendiri.
Musixmusix — Sah, sesuai, dan sempurna untuk perniagaan anda.
在商业空间中，音乐，从来都不只是背景。
它，是气氛的灵魂，也是品牌的声音。
心理声学告诉我们——合适的音乐，能让顾客更放松、更愉快，甚至，消费更多！
但要注意，商用音乐必须合法、必须授权。否则，一首歌，可能带来的是风险，而不是旋律。
Musixmusix为商家打造一站式版权音乐解决方案。
超过十万首正版授权歌曲，多元风格、节庆主题、行业精选，
完美匹配每一个品牌场景。
智能系统让您轻松管理音乐体验：预设歌单，插播公告或促销广告，甚至上传自家品牌音乐与铃声。
合法。合理。合适。
Musixmusix——让每一首音乐，都替您的品牌发声。
As Diwali arrives on 20 October 2025, musixmusix is proud to introduce our Diwali Playlist—a festive musical collection designed to uplift, unite, and celebrate.
musixmusix focuses on festive playlists for the biggest celebrations such as Christmas, Chinese New Year, Valentine’s Day, Raya and Merdeka. Diwali has also become a major highlight for us. This year our library features over 200 Diwali tracks with both vocal and instrumental versions, making it a rare and special collection in Malaysia’s music scene.
Festive music libraries for Diwali are often limited in Malaysia, but at musixmusix we believe every culture deserves to shine. That’s why we continue to create and curate music that celebrates inclusivity and togetherness.
Why Festive Music Matters for Businesses & Shops
Studies show music affects how long shoppers stay and how much they spend in-store.
In one case, playing background music in supermarkets led to a 10 % uplift in sales during the week it was applied.
When your store or business space plays a festive-themed playlist, it helps set a mood, evoke emotional connection, and reinforce the festive spirit. Diwali music in October can prime shoppers, increase dwell time, and differentiate your brand experience.
For over 10 years, musixmusix has been trusted by 3,000+ outlets and malls across Malaysia, Singapore, the Philippines, and Indonesia, offering businesses a valuable yearly subscription with unlimited festive playlists, copyright-free licensed music, and scientifically designed psychoacoustics that keep customers staying longer and spending more.
Join us in this light-filled celebration. Let music be the spark of unity this Diwali.
At musixmusix, we are proud to be a company rooted in Malaysia. Like every Malaysian, we carry with us a deep sense of pride in our heritage, culture, and identity. The Merdeka months of August and September are more than just dates on the calendar — they are moments of reflection, celebration, and unity for all Malaysians.
It has become customary for retail outlets, shopping malls, cafés, and businesses nationwide to play patriotic songs throughout these months. The music creates a sense of belonging, joy, and togetherness that transcends backgrounds and generations. At musixmusix, we understand this tradition deeply, which is why every year we curate special patriotic playlists for our clients.
These playlists are more than background music. They are a powerful way to express love and loyalty to our beloved country. By broadcasting these songs in your premises, you are not just creating ambiance — you are participating in a national movement of unity, pride, and celebration.
Our 2025 Patriotic Tracks
This year, we are excited to share something extra special. We have collaborated with some of Malaysia’s most inspiring talents to bring two brand-new patriotic songs to life:
Kita Gemilang – performed by renowned singer and Malaysian Idol Daniel Lee. This track captures the spirit of hope, resilience, and progress that defines our nation. Daniel’s powerful voice brings a heartfelt message that reminds us of the greatness we can achieve together.
Kita Bersinar – a collaboration with Sunview Group Berhad, a leading Malaysian listed company, and singer-songwriter Aisyah Megat. This track highlights the values of sustainability, innovation, and collective growth — values that not only define Sunview as a company but also mirror Malaysia’s aspirations as a country.
Both songs are now available on our social media platforms, website, and YouTube channel, and we encourage you to share them with your teams and customers during this meaningful season.
Why Music Matters During Merdeka
Music has always been at the heart of Malaysia’s cultural fabric. During Merdeka and Malaysia Day, it becomes an even more powerful tool. Patriotic songs do more than entertain — they inspire. They remind us of our independence, our unity in diversity, and our shared journey as Malaysians.
By incorporating patriotic playlists in your outlets, you are offering your customers more than a shopping or dining experience. You are creating a moment of connection — a reminder that we are all part of something bigger: the Malaysian story.
Our Commitment to Clients
At musixmusix, we are committed to supporting our clients in creating the right atmosphere for every occasion. Whether it’s festive celebrations, national holidays, or everyday business, we believe that music sets the tone, creates memories, and strengthens bonds.
This Merdeka season, let’s celebrate together through music. Let us broadcast songs that unite us, inspire us, and remind us why we are proud to call this land our home.
Together, Kita Gemilang. Together, Kita Bersinar.
At musixmusix, our music library has its roots in international sounds and global genres, predominantly Western in origin. Yet as a company proudly based in Malaysia, we understand that our strength lies not only in our ability to bring the best of the world to our clients, but also in our commitment to serve the unique cultural and linguistic diversity of our nation and the region.
Malaysia is home to a truly multicultural society. With Malays, Chinese, Indians, and many other communities living side by side, music becomes more than entertainment — it is a way to celebrate identity, foster unity, and create meaningful connections. For us, meeting the commercial music needs of our clients means going far beyond a one-size-fits-all approach. It means listening to our clients, understanding their audiences, and curating playlists that respect and reflect cultural sensitivities.
Expanding Beyond International Playlists
While our library is built on international tracks, we have made it a priority to produce special playlists and songs that resonate with local communities. For Hari Kebangsaan Malaysia 2026, we created a special patriotic song in Mandarin, designed for clients who wanted a Mandarin playlist to celebrate national pride in their own cultural context. This initiative reflects not only our awareness of Malaysia’s demographics — with close to 30% of the population being Chinese — but also our belief that every community deserves music that speaks directly to them.
But our efforts do not stop there. Alongside this patriotic Mandarin playlist, we are producing a special Mid-Autumn Festival playlist, featuring a series of songs inspired by the timeless poems of the Tang and Song Dynasties. These tracks combine cultural heritage with modern soundscapes, offering businesses an elegant way to connect with their Chinese clientele during one of the most celebrated festivals in Asia.
We are also collaborating with renowned Malaysian Chinese artistes to create brand-new Chinese New Year festive songs, which will soon be added to our repertoire. These playlists will allow our clients to offer fresh, uplifting music during the festive season, ensuring that their outlets resonate with joy, tradition, and cultural pride.
Serving Clients Across Borders and Festivals
Our commitment to inclusivity extends beyond Malaysia. Earlier this year, we curated and released special patriotic playlists for Singapore, alongside cultural celebrations such as Kaamatan in Sabah and Deepavali. Each playlist was designed with cultural authenticity in mind, ensuring that clients could broadcast music that was not only festive but also meaningful and respectful.
With these additions, Musixmusix continues to expand its role as more than just a provider of international background music. We are positioning ourselves as a comprehensive solution for commercial music, ensuring that every client — whether in Malaysia or across the region — can find playlists that suit their customers’ needs and cultural occasions.
Our Promise to You
At Musixmusix, we believe that music is the heartbeat of every commercial space. It sets the mood, shapes customer experiences, and reflects the values of the business. That is why we are fully committed to building a repertoire that is international in quality yet local in relevance. Whether your customers are celebrating Malaysia Day, Mid-Autumn Festival, Chinese New Year, Deepavali, or simply enjoying a casual day of shopping or dining, you can be assured that we have the right playlist for you.
Your commercial music needs are our priority. With Musixmusix, you can trust that your business will always have the right soundtrack — one that connects, inspires, and celebrates diversity.
Our Patriotic Collection features iconic national songs, orchestral tributes, modern reworks, and local indie renditions that echo unity, hope, and pride. It’s not just about playing Negaraku—it’s about capturing the spirit of Malaysia in its full emotional spectrum.
We also take pride in offering exclusive playlists during major international sporting events such as the Olympics, Commonwealth Games, and the Thomas Cup. Whether it’s a gold medal win or a powerful underdog moment, our music celebrates the athletes and the nation that rallies behind them.
These moments are powerful, emotional, and unifying. Our curated tracks are designed to enhance that energy in public venues, stores, and shared spaces, connecting people through a collective soundscape of national identity.
With Musixmusix, patriotism is more than a banner—it’s a sound that lives in the hearts of Malaysians, and we make sure it plays loud and proud.
At musixmusix, we proudly champion Malaysian talent by featuring and collaborating with local artistes in our festive playlists. Our annual Aidilfitri and Chinese New Year playlists are known for spotlighting original productions by homegrown singers, composers, and producers.
We believe that music is more than ambience—it’s identity. That’s why we go the extra mile to work with local creators to ensure each festive playlist feels authentic, engaging, and culturally resonant. Whether it’s a new Hari Raya ballad or an upbeat Mandarin pop track for Chinese New Year, our commitment to local sounds is unwavering.
Beyond seasonal campaigns, we actively sponsor music events and original productions throughout the year. From indie artists to established names, we support the ecosystem with exposure, airtime, and funding. Our reach across thousands of commercial spaces becomes a powerful promotional platform for deserving talents.
By choosing musixmusix, our clients not only enhance their customer experience with meaningful music but also participate in strengthening the Malaysian music scene. Together, we make local voices heard, every season and every day.
musixmusix introduces a meaningful innovation in the commercial music landscape—PWP : Playlist With Purpose.
Through this initiative, businesses can subscribe to specially curated playlists crafted by local artistes, with a majority of the subscription fees channeled directly to the artistes themselves. It’s our way of building a sustainable revenue stream for creators while offering businesses fresh, authentic, and localized musical experiences.
The PWP program is more than just licensing; it’s a movement to empower musicians and connect them with wider audiences via our platform, which reaches millions of listeners daily through our retail and commercial network.
Clients can choose from exclusive playlists tied to cultural moments, genre themes, or even custom creations by featured artistes. Each subscription comes with credits and recognition, letting consumers and customers know they’re supporting Malaysian music.
By subscribing to a PWP playlist, our clients become patrons of the arts, helping transform commercial spaces into stages that promote, celebrate, and sustain local musical talent. That’s the power of purposeful music.
As retail spaces evolve, musixmusix stays ahead by offering more than just audio—we also produce and stream music videos for selected tracks, unlocking the full potential of audiovisual engagement
We anticipate that TVs and digital screens will soon become a standard feature in most retail and commercial environments. That’s why we’ve designed our music video platform not only to enhance ambience but also to serve as a powerful in-store promotional tool.
These music videos do more than play background content—they transform your store into a dynamic visual and sonic experience. Whether it’s a festive track during Chinese New Year or a patriotic music video during Merdeka month, our content brings emotion and motion to your space.
What’s more, our video content provides an opportunity for local artistes and brands to showcase their talent, culture, and creativity to a broad retail audience. From fashion walk-throughs paired with modern R&B to Hari Raya greetings delivered in music form, the possibilities are endless.
With musixmusix’s video streaming capability, you turn your screen into a stage—blending entertainment, emotion, and promotion in one seamless experience.
Malaysia has done it! Our national badminton heroes have brought home glory by winning both the Mixed Doubles and Women’s Doubles titles at the Badminton World Championships 2025 in Paris. This historic achievement marks a proud moment for our nation, uniting Malaysians in joy and pride as we celebrate our 68th Merdeka.
The double victory is more than just medals—it is the best gift to Malaysia on her Independence Day, reminding us of the spirit of determination, unity, and excellence that defines our people.
In celebration, our Merdeka Playlist—which has been highly recommended by many of our business partners—features songs that inspire unity and national pride. The highlight track, “Kita Gemilang” performed by Malaysian Idol Daniel Lee, perfectly matches the spirit of this celebration, echoing Malaysia’s strength and triumph on the world stage.
Congratulations once again to our champions—your victories will forever be remembered as a shining chapter in Malaysia’s journey of greatness.
Malaysia Boleh!
MusixMusix Sdn. Bhd. (1198297-H)
81-1, Jalan Medan Setia 1,
Bukit Damansara,
50490 Kuala Lumpur
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