Research shows that music influences the perception of time and comfort. According to a study in the Journal of Consumer Research, slower-tempo music encourages customers to linger, while upbeat music can increase table turnover during peak hours (Milliman, 1982). For cafés like ZUS Coffee and Barristar Brew Cafe, this is especially important. A slow jazz playlist during mid-morning encourages quiet conversations and remote work sessions, while a more energetic tracklist around lunch keeps queues moving efficiently.
In Malaysia’s competitive café scene, ambience is no longer just a “nice-to-have” — it’s part of the business model. Music builds identity, evokes emotion, and directly impacts sales. By tailoring soundscapes to different times of day, cafés can shape customer behaviour and improve return rates. That’s why more café chains are turning to professional music solutions like Musixmusix to manage this subtle but powerful layer of customer experience.
chill environments.
Take ZUS Coffee as an example — playlists transition from acoustic and lo-fi in the morning to more upbeat indie and soft pop during lunch. As the afternoon slows down, the music softens again, with ambient and neo-soul tracks setting the tone for wind-down moments.
This concept of musical dayparting is a proven method used by global brands to match customer moods and energy levels throughout the day. In Malaysia’s multicultural setting, this also means incorporating festive tones during major celebrations — Hari Raya, Chinese New Year, Deepavali — to tap into community spirit.
With the musixmusix system, café owners can schedule playlists in advance, ensuring a seamless auditory journey from sunrise to sundown. Consistency, timing, and cultural relevance—those are the ingredients of a good music flow.
Brand loyalty in Malaysia’s café culture doesn’t just stem from loyalty cards or Instagrammable drinks. It comes from how the place feels – and that includes sound
A consistent sound identity builds emotional memory. When customers hear the same style of music in every outlet, it signals brand consistency and creates a comforting sense of “coming home.” For ZUS Coffee, their music reflects their tagline: “A Necessity, Not a Luxury.” Their playlists — carefully curated to match the tone of the season — underscore their message of affordability, modernity, and local relevance.
In fact, research published in the International Review of Retail, Distribution and Consumer Research found that background music congruent with brand identity significantly enhances customer satisfaction and perceived value (Yalch & Spangenberg, 2000).
With musixmusix, cafés in Malaysia can deploy custom-branded playlists across multiple outlets, giving customers a consistent, high-quality experience whether they’re at a KL branch or one in Penang. It’s not just background noise — it’s a sonic handshake with your customer.
MusixMusix Sdn. Bhd. (1198297-H)
81-1, Jalan Medan Setia 1,
Bukit Damansara,
50490 Kuala Lumpur
© Copyright 2025. All rights reserved. MusixMusix Sdn. Bhd.