Musixmusix introduces a meaningful innovation in the commercial music landscape—PWP: Playlist With Purpose.

Through this initiative, businesses can subscribe to specially curated playlists crafted by local artistes, with a majority of the subscription fees channeled directly to the artistes themselves. It’s our way of building a sustainable revenue stream for creators while offering businesses fresh, authentic, and localized musical experiences.

The PWP program is more than just licensing; it’s a movement to empower musicians and connect them with wider audiences via our platform, which reaches millions of listeners daily through our retail and commercial network.

Clients can choose from exclusive playlists tied to cultural moments, genre themes, or even custom creations by featured artistes. Each subscription comes with credits and recognition, letting consumers and customers know they’re supporting Malaysian music.

By subscribing to a PWP playlist, our clients become patrons of the arts, helping transform commercial spaces into stages that promote, celebrate, and sustain local musical talent. That’s the power of purposeful music.