but also the amount they spend. Research published in the Journal of Marketing found that slow-tempo music encourages shoppers to move more leisurely through aisles, often leading to increased purchases (Milliman, 1982).
In Malaysia, where supermarket shopping is often a family activity, creating a comfortable auditory environment helps keep customers relaxed and engaged. Whether it’s festive tunes during Hari Raya or calming background music on weekday mornings, the right soundtrack enhances the overall experience — leading to longer dwell times and fuller baskets.
Musixmusix offers fully licensed, auto-updating playlists designed specifically for retail rhythms — turning shopping into a sensory experience that pays off.
In the morning, soft acoustic or instrumental tracks help ease early shoppers into the day. Around lunchtime and early evening, more energetic and rhythmic music keeps the atmosphere upbeat, reducing stress during long queues and increasing cashier efficiency. At night, a return to gentler tempos helps wrap up the shopping day on a calm note.
This practice is known as musical dayparting, and it helps align the store environment with customer moods. For supermarket chains managing multiple outlets across Malaysia, Musixmusix offers centralised playlist control with localised flexibility — allowing each outlet to broadcast music that fits its foot traffic and community profile.
The result? Smoother customer flow and a better in-store experience from entrance to checkout.
In Malaysia, where community festivals play a major role in consumer behaviour, supermarkets that align their in-store music with celebrations like Hari Raya, Deepavali, Chinese New Year, or Merdeka build stronger emotional resonance with shoppers. Imagine upbeat Raya tracks near the kuih section, or traditional Chinese instrumentals during Chinese New Year gift promotions — these small touches create memorable moments.
Beyond festivities, playlist zoning also matters. Fresh produce sections can benefit from light, organic instrumentals, while pantry and canned-goods aisles might do well with more upbeat, rhythmic tracks.
Musixmusix enables automated daily rotations, seasonal theme packages, and quick sound adjustments — helping supermarkets deliver the right mood, every day, in every corner.
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